Due to insatiable demands, oil prices in the global market are continuously rising. In effect, gasoline prices in the local or domestic market are also high. Despite this, a good thing arises. Because of new technology, diesels are now more acceptable by the consuming public.
According to J.D. Power of J.D. Power and Associates, from today's 3.2 percent share of first-time registrants, diesel will rise to make up 15 percent in the United States by 2015. One determinant of this prediction is Mercedes-Benz's make up of three models, namely E-, ML- and GL-Class, which will have a 3.0-liter, turbocharged, six-cylinder diesel.
This strategy is not the first for Mercedes. Daimler-Benz AG, the owner of Mercedes-Benz has sold diesels in the US since 1960. During that period, a very significant 80 percent of its U.S. sales were diesels. However, gasoline prices were cheap then. Consequently, demand for diesels diminished so the company, in 1999, stopped selling them.
Mercedes returned back its commitment to diesel in 2004. And in 2008, the car brand will roll out its Blue Tec line of clean diesels. Glad to say, those power plants will be legal in all 50 states.
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